content analysis

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1 - Exploring and Explaining the Antecedents of Emotional Climate of Organization in National Iranian Oil Products Distribution Company
Mohammad Hossein Dehnavi ali shirazi Shamsodin Nazemi fariborz rahimnia

The main aim of this study is to explore and explain the antecedents of emotional climate of organization, and to introduce its components in National Iranian Oil Products Distribution Company (Khorasan Razavi). This is a qualitative research study, which is based on co More

The main aim of this study is to explore and explain the antecedents of emotional climate of organization, and to introduce its components in National Iranian Oil Products Distribution Company (Khorasan Razavi). This is a qualitative research study, which is based on content analysis strategy. The data were collected through semi - structured interviews, and the analysis was done by the qualitative content analysis. The statistical population consisted of all employees of National Iranian Oil Products Distribution Company in Khorasan Razavi District, and the sample was selected by using purposeful sampling up to the theoretical saturation and sampling adequacy of 19 people. The findings showed that the antecedents of the emotional climate of organization can be grouped into seventeen categories, including manager’s characteristics, meritocracy, respecting employees, corporate reputation, political parties, self-interest, ranking system, privatization, administrative rules, compensation system, organizational ethics, external environment of the organization, organizational justice, knowledge management, conflict, type of work, and job rotation. Recognition of these antecedents and their sub components can help the managers to better understand their organization and make necessary changes to provide a well-managed emotional climate in line with the organizational goals. Manuscript profile
Open Access Article
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2 - Designing and Explaining Marketing and Sales Strategies Model in the Food Distribution Industry
mahdi haghighi kafash zohre dehdashtishahrokh vahid khashee var nam khasti reza hajari
20.1001.1.22286047.1400.20.67.2.4

The food distribution industry is one of the high-turnover industries facing many problems in Iran. This research is done with the aim of designing and explaining the model of marketing and sales strategies in the food distribution industry .This study is descriptive, e More

The food distribution industry is one of the high-turnover industries facing many problems in Iran. This research is done with the aim of designing and explaining the model of marketing and sales strategies in the food distribution industry .This study is descriptive, exploratory and using mixed research method. The qualitative research is done using content analysis and consensus of 11 executive and academic experts. In the quantitative part, 81 questionnaires was distributed between marketing and sales managers of 54 distribution companies. The data are analyzed by structural equation modelling method. The research findings show that marketing objectives, pricing strategies and food distribution strategy are respectively the highest factors of marketing strategy in the food distribution industry and the relationship-based competency of the sales team, the sales team performance and the transformational leadership are the most important factors in the sales strategy. Evidence suggests that the presence of each of the three moderators (the threats and opportunities of new competitors, the strengths and weaknesses of the company, and the influential factors of the post-stagnation era) affects the relationship between marketing and sales strategies. The adoption of a comprehensive approach to the components of the marketing and sales strategies and the coordination between them, taking into account the economic downturn, sanctions and the probable situation of the post-stagnation era, are the most important issues that have so far been neglected in designing the marketing and sales strategies of Iranian food distribution companies. Manuscript profile
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3 - Analysis of marketing challenges in social networks
seyyede somsye ghorbi Meysam Latifi

Social networks have emerged as a convenient tool for providing products and services to customers by combining online sales and marketing of goods and services. This tool has become a unique tool in modern marketing with features such as information, entertainment, soc More

Social networks have emerged as a convenient tool for providing products and services to customers by combining online sales and marketing of goods and services. This tool has become a unique tool in modern marketing with features such as information, entertainment, social creation of people and customers and interaction and retention with customers the present study aimed to identify and analyze the challenges of marketing in social networks. This research is based on an applied purpose and in terms of qualitative method and has an inductive approach. In order to analyze the data of in-depth semi-structured interviews, the content analysis method has been used. The statistical population includes 8 activists and experts in the field of digital marketing and appropriate texts for extracting indicators (theoretical foundations). In this research, snowball method has been used for sampling and saturation of themes has been used as a method to end sampling. The result of qualitative data analysis is the identification of 9 comprehensive themes, 21 organizing themes and 10 basic concepts. Comprehensive themes include user engagement, negative word of mouth, price competition, site / social page optimization, lack of academic training, uncontrollable competition, customer persuasion, lack of skilled manpower, and organizational infrastructure presented in a model. In the end, some suggestions are presented based on the results Manuscript profile
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4 - Analysis of antecedents and outcomes of Internet of things in supply chain with interpretive structural modeling based on content analysis approach
Aminmasoud Bakhshi Movahhed محمدتقی رضوان hadi mokhtari

Due to increasing competition, it is necessary to focus on new technology in supply chain. Internet of things is one of the most innovative tools. Creation of appropriate factors in order to operationalization internet of things will lead to development of supply chain More

Due to increasing competition, it is necessary to focus on new technology in supply chain. Internet of things is one of the most innovative tools. Creation of appropriate factors in order to operationalization internet of things will lead to development of supply chain performance. Recognition of determining factors in order to use internet of things and awareness of effective result are essential. The purpose of this research is analysis of antecedents and outcomes of Internet of things in supply chain. This paper is based on mixed research including qualitative and quantitative parts. The statistical population of this paper in qualitative part is internal and external papers and that of quantitative part is university professors and industrial experts. This research based on judgmental sampling method as well as contains 22 articles in qualitative part and 10 persons in quantitative part. Library method is used to collect data in the qualitative part while researcher-made questionnaire is used to collect data in the quantitative part. Content analysis is allocated to qualitative part and interpretive structural modeling is assigned to quantitative part. Finally, the results of content analysis are presented in eight antecedents including cultural capital, financial capital, human capital, mental capital, communication capital, information technology infrastructure, legal facilities and environmental capabilities. Additionally, the seven main outcomes including economic performance, social performance, environmental performance, commercial performance, production and operational performance, office system performance and performance development. The most determining variables in antecedent section is information technology infrastructure and in outcome section is economic performance. Manuscript profile

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